get yourself on TV, on radio, in the press In one day you can discover the secrets of getting yourself interviewed on radio and in print, and find out how to be the expert the media calls on. one day seminar This seminar will show you how to become a high profile media expert & promote your business for free. You'll learn the secrets from an industry insider with over 20 years journalism experience. And you'll go home with contacts, a press release, skills, full confidence and a full plan. You’ll find out how to: get yourself booked on a radio show get a feature in newspapers and magazines grab the journalist's interest in a moment avoid the basic mistakes made when approaching the media avoid the one deadly sin that makes a journalist or editor turn away from you be a great interviewee – you’ll be interviewed by a journalist on the day Plus: Why you have a better chance by NOT hiring a PR firm or agent How people accidentally sabotage themselves once they get given the chance, and how to make sure you shine How to get the re-booking while still in the studio Extra skills you will learn on the day The foolproof way to write and send a press release – you’ll go home with a press release ready to send How to get all the contacts you need – you’ll be given a list to get you started benefits You’ll go away ready to engage with the media, confident in dealing with journalists and energised about promoting your business, with ideas to make sure journalists choose you to speak to. PLUS! Your own professional radio interview recorded on the day. The best will be invited back to record an interview for broadcast on passion for the planet. the course We start at 10am, running through to 5pm, with a break for lunch. Complimentary Tea/Coffee available all day. Places are strictly limited to allow for plenty of individual attention. Investment is £249 + VAT per person. Advance booking is essential. CALL Chantal Cooke on 020 8544 0091 Payment accepted by cheque or paypal. earlybird discount Book and pay by 20th October 2008 and save over £50; pay just £197 + VAT. book now and receive 25% discount voucher off any advertising booked with passion for the planet (discount worth upwards of £180) exclusive offers on DAB radios; available at cost price starting from just £40! a copy of the White Paper: The 7 deadly sins of dealing with journalists free membership of the exclusive “How to Get Yourself Free Publicity” Club – only available to workshop graduates Reduced price 121 mentoring with Chantal to keep your publicity on track IN TOTAL THESE ARE WORTH MORE THAN £280 If you don’t think the course is worth the fee, we’ll give you your money back, and you keep all the free gifts. next dates When: 30th September 2008 [fully booked] 27th November 2008 Where: passion for the planet's radio studios, in Wimbledon, SW19 3GY testimonials "Chantal Cooke unravelled the closely guarded secrets of how to communicate with the media, how to present your business so that you would be noticed and sought after. An invaluable tool indeed! She helped me to see with different eyes laying out what the media wants, and give it to them. And all in a hands on interactive and friendly environment creating a really enjoyable experience. I greatly appreciated her ever helpful attitude, and her cheerful willingness to go the extra mile. Chantal delivers on her promises." Ilham Chalabi, Creative Artist and Workshop Leader [Aug 06] Chantal’s media training is fantastic - a fast-paced, no-nonsense, information-filled workshop where you learn everything from how to create compelling press releases through to surviving being interviewed on TV and radio! Christine Clacey, Talent for Business [May 07] Thank you Chantal. It was a great day, with heaps of useful information, and the practice interviews were invaluable. And the best part was being able to leave with a press release practically written. Superb. Steve Oxlade, Property Radar [Aug 06] I would just like to say how much I enjoyed the workshop. I really learnt a lot and it has really given me food for thought. You made the workshop fun and interesting and most importantly I felt very comfortable asking questions. I would love for you to organise a follow up workshop. Karen Prato, Pure Movement Pilates [Sept 06] Excellent workshop. As someone involved with marketing, I have been around PR a lot and was not entirely sure what I might learn. I was not disappointed however. Chantal’s energised, creative approach to generating publicity is infectious, practical and helpful. I benefited enormously from being in a space where I could focus and develop ideas with a group of people who had similar aims. Strongly recommended for anyone carrying out PR and wanting to master interview technique. Greg Suart, Ultimate Goal [Oct 06] Thank you so much for today's media training. It has lifted quite a few veils off subjects I didn’t know anything about - and off subjects I didn’t know I didn’t know about. The practice sessions were superb, and you struck a perfect balance of pointing out the bad stuff, that only your best friend can point out, and accentuating and reinforcing the positives. It was a profitable learning experience and a pleasure. I've had the unexpected bonus of a boost of my overall motivation - as well as building my confidence. Dave Hampton, The Carbon Coach [Oct 06]

Chantal Cooke For over 20 years Chantal has worked for the BBC & independent radio stations in the UK and abroad. Chantal's media training clients include BT, IBM, AxiCom PR, Fujitsu Siemans, Flirt Coach Peta Heskell, Canterbury Cathedral, Reeves & Neylan Accountants, etc. Chantal is co-founder of the UK's first health & environment focused radio station, passion for the planet TO BOOK THE FREE PUBLICITY WORKSHOP you can use paypal or you can print and complete the slip below, and send it together with a cheque payable to passion for the planet to Passion for the Planet Zeal House, Deer Park Rd, Wimbledon SW19 3GY. * * * * * * * * * * * * * * Please book me ............ place(s) on THE FREE PUBLICITY One Day Seminar for the following date: .............................. My name is: .............................. I enclose a cheque for £............................ made payable to passion for the planet. Please forward a confirmation and directions to me at this email address: ............................. * * * * * * * * * * * * * *

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